Video marketing is a powerful strategy that can help you grow your business. It can drive inbound website traffic, increase social shares and conversions, and so much more. Videos are a way to engage your audience, and they’re especially effective with younger audiences. In fact, tweens and teens watch online videos every day!
It’s a Search Engine
YouTube is a video-sharing website, owned by Google, that lets users upload their own videos and watch others’ content. The platform has become a giant in the world of online video and a powerful tool for brands.
Its search algorithm looks for videos that offer a high-quality experience to its users. It also aims to show the most relevant videos in search results.
The search algorithm sorts through over 500 hours of content uploaded every minute to find the most relevant results for a user’s query. It combines metrics like click-through rate, average view duration, average percentage viewed, and viewer surveys to determine what videos are most relevant for a particular search.
YouTube is a great place to get discovered and build your brand’s audience. But to maximize your video marketing success, you need to take the time to understand how the platform works.
It’s a Social Media Platform
YouTube is a popular social media platform that allows people to share video content. Users can also comment on videos and have conversations about them.
This ability to interact with content is similar to how users interact with other social media platforms, like Facebook and Instagram.
Having a strong presence on YouTube can help build brand awareness and boost your business. You can advertise your content on YouTube using Google AdWords for Video, which gives you laser-focused access to a large number of audiences that are interested in what you have to offer.
You can also use video content for customer support purposes by creating tutorials and how-to videos on your products or services. This helps customers get answers to their questions and resolve their problems more quickly.
It’s a Content Marketing Platform
YouTube is a powerful content marketing platform that can help your company raise brand awareness, strengthen relationships, and improve SEO. Recent data from Sprout Social shows that more and more people are using YouTube to have fun, learn, and research products.
A great way to get started with YouTube is by creating video content that educates, entertains, and solves your audience’s problems. These videos can include explainer videos, tutorials, interviews, and project reviews.
For example, if your business sells digital content management software, you can create explainer videos that teach customers how to use the software or provide an overview of its features. This type of content can be shared on YouTube, as well as across your social media channels and company blog or website.
Another effective way to market your YouTube videos is by using TrueView in-stream ads that play before, during, or after your video. These ads can be changed by adding overlay text and calls to action, and most people can skip them after five seconds.
It’s a Lead Generation Platform
YouTube is a great platform to generate business leads because it helps you target potential customers and reach them at the right time. It also provides a variety of advertising opportunities that you can use to generate traffic and conversions.
The first step to generating leads from YouTube is to understand your audience and make videos that are relevant to them. This will help you improve your session duration and engagement.
Another way to boost your business on YouTube is to partner with influencers in your industry. By partnering with them, you’ll gain access to their audience and increase your subscriber base.
YouTube also has interactive cards that you can add to your videos (usually at the end of each video) that let you share clickable links to content throughout your video. These cards are a powerful way to drive viewers toward a desired action or goal.
